hiring a marketing consultant

7 Benefits of Hiring a Marketing Consultant for Small Businesses

Marketing is an essential component in helping you grow your customer base. However, around 37% of small businesses don’t have a marketing strategy. Your company could be missing out on many potential customers by failing to consider traditional and digital marketing tactics. 

Many small businesses might not have the manpower or budget to have an internal team member devoted to marketing. That’s why hiring a marketing consultant is a great idea. You can outsource all your marketing activities without hiring a full-time employee. 

This guide will discuss the top seven benefits of working with a digital marketing agency. Find the best marketing consultant in the Sydney area to assist you with elevating your company. 

1. Save Money 

You might be surprised to hear that you’ll save money by hiring a marketing consultant. Hiring an in-house marketing employee comes with added costs on top of their salary. These can include:

  • Sick pay 
  • Annual Leave
  • Office & Stationary Supplies
  • Superannuation 
  • Time and cost of training and recruiting 

The interview process can take a long time. You’ll devote many hours to sifting through applications and scheduling interviews. Once you hire someone, you’ll have to spend time training them. 

You don’t have to deal with any of that when you hire a marketing consultant. You’ll usually pay a consultant a flat or hourly fee. There aren’t any surprise costs on top of that fee. 

Marketing consultants typically have contracts for a certain length of time. This can be per project, monthly, quarterly, or yearly. 

Once you’ve reached the end of the contract, you can choose not to extend it if you want to go in a different direction. There aren’t any added HR costs for letting them go. You can also pause your contract if your business is slow and you don’t need their services at that time. 

2. Flexible Scheduling 

You can work with a marketing consultant when your company needs them. Partner with them when certain projects arise or on an as-needed basis. If you’re not entirely satisfied with their results, you can choose to hire another consultant for your next project. 

Marketing consultants are also used to having a flexible schedule. They understand that you might have budget restrictions or have to get a campaign in motion by a certain deadline. Consultants can be flexible, working around your needs and schedule. 

Even though you can use a marketing consultant on an “ad hoc” basis, they can also become an extended part of your team. Working with a marketing consultant for a long time will help them understand your business and target audience even more. 

3. Access the Newest Marketing Trends

Sometimes an in-house marketing team won’t have the bandwidth to research the latest digital marketing tools. They’re usually too busy dealing with their daily tasks and any busy work that might come up. Staying on top of marketing trends can be challenging. 

Marketing consultants want to stay competitive. They’ll take the time to research the latest innovations in the field. They do this by:

  • Attending events and conferences 
  • Reading marketing magazines and articles
  • Following trends online 

A marketing consultant can bring you information that you might not have realised would help your business. 

4. Focus on Client Relations

Many small business owners wear many hats during the workday. You might spend the bulk of your time on marketing activities that a consultant could easily take over. 

Instead of spending several hours each day writing articles for your company’s blog or scheduling social media posts, hire someone to do it for you. You can devote your time to tasks that generate revenue for your company. Spend more time improving client relations and building up your roster. 

5. Get a New Perspective 

An outside perspective might expose you to things you might not have realised since you’re close to your business. It can be difficult to see opportunities and areas for improvement when you know your company from the inside out. A marketing consultant will look for the best ways to promote your business while saving you time and money. 

6. Partner With an Expert in the Field

When choosing a marketing consultant, you can look for one that has expertise in your desired field. For example, if you run a pet grooming business, you can find a consultant that’s partnered with similar companies. There are many agencies out there that provide general marketing services as well. 

You’ll be matched with someone who has a specialised set of skills. You can bring in an individual or team that is an expert in digital marketing, ensuring you only pay for the types of services you’re looking for. You can maximise your investment by working with a consultant that’s experienced in multiple areas. 

7. Access to a Large Network

Who you know means a lot in the world of business. A marketing consultant will already have an address book filled with contacts that can help you grow your company. 

This is especially helpful if you’re doing different campaigns where you have to connect with relevant members of the media. They can work with journalists to spread awareness about your business, products, and services. They can use their longstanding relationships to promote your company. 

A consultant can also connect you with other professionals for things that they might not have experience in. This can include:

  • Graphic designers 
  • Website developers 
  • Content writers
  • Social media experts 
  • Influencers

Get Help When Hiring a Marketing Consultant

Hiring a marketing consultant is an important decision for your company. Whether you need help creating a marketing campaign from the ground up or need assistance launching a new product, a consultant can help you in many ways. From creating a digital marketing strategy to researching your target audience, find the best professional for your needs. 

Rachelle Sassine Consulting works with Sydney-based businesses. Contact us today to schedule a marketing consultation. 

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