Search engine optimisation (SEO) should be part of your digital marketing campaign. Some marketers believe that SEO is 70% more effective than pay-per-click (PPC) campaigns. Incorporating SEO doesn’t have to be limited to your company’s website — you can use it on your social media platforms.
Combining SEO and social media can provide your business with many benefits. SEO can help you get your social media posts in front of a wider audience. You can grow your follower count while driving traffic to your website.
Not sure how to pair the two tactics? This guide will discuss our top eight tips for combining social media and SEO. Work with a reputable digital marketing agency in Sydney to maximise your results.
1. Make Sure Your Goals Are Aligned
It’s important to decide what your goals are for your social media and SEO campaigns before you get started. The objectives of both things should be the same. Some examples of common goals can include:
- Increased brand awareness
- More leads
- Improved website traffic
- Product preorders
Once you’ve determined your objectives, you can develop strategies that help you achieve them. You can use your goals to figure out benchmarks for your campaign. Evaluate how well your campaigns are performing by whether you’re seeing the results you want to achieve.
2. Share Your Optimised Content
Your social media platforms are a great place to talk about relevant news and connect with your followers. It’s a wonderful opportunity to share the content you’ve created. This can include:
- YouTube videos
- Blog posts
- Product listings
- Landing pages
You can even mention social media posts that you’ve made on another one of your accounts. By implementing this tip, you’ll boost engagement with your posts while increasing the SEO of the post. Your Twitter followers won’t have to worry about missing something that you posted on Facebook if you share it with them.
Make sure you hyperlink images and text when sharing one of your articles to your social media pages. This makes it easy for your followers to access the blog if they’re interested in learning more. Clicking the link will also improve the SEO of your article.
3. Utilise the Same Keywords
SEO and keywords go together like peanut butter and jelly. Keywords are the major driving force in how SEO works.
An SEO expert will research various words and phrases that your target audience might be searching for. They’ll create content that incorporates these keywords. The goal is that your website will be one of the first results that pop up when a user types one of those keywords into the search bar.
With that in mind, you should use the same keywords in your SEO and social media campaigns. Keeping your keywords consistent will help your website climb the search engine ranks.
4. Target the Same People
Your audience for your social media and SEO efforts should be the same. Your goal for social media is to be able to engage with your target audience. Write your content in a way that they’ll connect with.
Your SEO content should be written in the same way. Social media posts show up on search engine results. If you’re targeting the same group of people, your website and social media profiles will both show up when they search for things.
Your potential customers will see that your content is consistent and speaks directly to them by having the target audience the same. Additionally, you should discover what your target audience is looking for.
5. Post High-Quality Content
Your content across the board should be high-quality and outperform your competitors. This includes long-form SEO pieces on your website and your social media posts.
The higher the quality, the better your website and posts will rank on the search engines. Search engines like Google and Bing will see that your content and posts are useful to your target audience. They’ll rank you higher on the results pages because of that.
It can take a while to create high-quality content. SEO is a long game. You won’t see overnight results with it, but if you’re patient, you can easily grow your audience.
6. Explore Influencer Marketing
You can expand your SEO strategy outside of the content you post by working with influencers. Social media influencers are a wonderful way to improve your brand awareness by using social media. You can amplify those results by adding SEO to the mix.
When partnering with an influencer, give them specific terms to use in their posts or blogs. You can amplify your SEO by having them use these keywords in their content, tags, and more. They can also direct their followers to your links to help give your traffic a boost.
7. Utilise Data From Your Social Media Posts
You can learn a lot about your target audience when you post on social media. Evaluate the success of your posts by how many of the following you get:
You can use this information to decide what content is resonating with them and what they’re seeing on their feed. Use the built-in analytics that platforms like Twitter and Facebook give you to see key information about your audience’s demographics. This can include:
This data will aid you in learning more about your audience. Create a powerful SEO campaign that includes content that is specific to your consumers.
8. Get Social Media Buttons on Your Company’s Website
Search engine algorithms will rank your website higher if you have social media buttons on it. Once a user lands on your website, they’ll see how they can access your social media accounts. These buttons will encourage them to click on them and potentially follow your account.
Pair SEO and Social Media for an Effective Marketing Strategy
SEO and social media are two ways to grow your traffic and achieve your business goals. In addition to increasing your sales, you’ll improve your brand awareness. People will learn that your business is the go-to choice to solve their problems.
Not sure where to get started with social media marketing and SEO? Rachelle Sassine Consulting is here to help. Reach out to our team today to schedule a marketing meeting.