choose a marketing consultant

How to Choose a Marketing Consultant: Everything You Need to Know

Over 95% of people who visit your website aren’t ready to make a purchase. Marketing businesses online is an art that can take years of practice. With help from a marketing agency, you can generate more leads and sales without stress.

Not sure how to choose a marketing consultant who can benefit your business? Read on for the tips you need for an effective search. 

After reading this guide, you can make an informed choice for your business’s future!

Outline Goals

Before you begin interviewing marketing consultants, take a moment to consider your needs. Then, you can focus your search on a consultant with the ability to meet those needs. Otherwise, you might choose someone who lacks the know-how necessary to accomplish your goals.

Outline SMART goals for the year. Specific, Measurable, Attainable, Relevant, and Timely goals can help you track your progress. SMART goals can also help you determine what you need to become successful.

For example, perhaps you want to generate 15% more website traffic through SEO blog posts before the end of Q1. Your goals might also involve:

  • Generating brand awareness and recognition
  • Gaining brand trust and loyalty
  • Improving your ROI
  • Generating more website traffic
  • Gaining social media followers
  • Gaining email subscribers

Set each goal along with a key performance indicator (KPI). You can track website visitors, likes, followers, purchases, and other metrics.

Next, focus your search on finding marketing consultants that have the services you need to accomplish those goals. 

Explore Services

As you review your options for consultants, take a look at the services they offer. Determine which services can help you accomplish your goals.

Try to find a full-service marketing agency that offers a range of different services under one roof. Otherwise, you might need to hire more than one consultant. For example, you might consider services like:

  • Brand development
  • Email marketing
  • Web design and development
  • Search engine optimisation (SEO)
  • Content creation
  • Paid advertising
  • Social media marketing
  • Influencer marketing

You might need one service for the sake of another. For example, you’ll need to update your website to improve your search engine rankings. Combining web design and development with SEO can help you generate website traffic, leads, brand awareness, and sales. 

In fact, 69% of digital traffic comes from organic and local searches.

You might consider combining social media marketing and influencer marketing to expand your online visibility. 

If the agency doesn’t offer the services you need, keep searching.

Check for Experience

Determine how long each Sydney marketing agency has run and how many clients they’ve helped within that time. Prioritize finding a team with years of hands-on experience. They can leverage their experience with other clients to benefit your business without making costly mistakes.

Consider the specific services you need as you review each agency. For example, perhaps you need help with paid advertising or social media marketing. Determine which consultant on the team will manage your campaigns.

Then, consider how much experience they have with that specific service. If they’re new to that form of marketing, keep searching.

Otherwise, mistakes with your campaigns can cause you to go over your marketing budget.

As you learn more about each agency, make sure to check the company’s “About Us” page. Determine if they specialize in an area of expertise. Look for a consultant who has the know-how you need.

If the agency is new to the industry, keep searching. These teams are more likely to learn from mistakes as they manage your campaigns. While a little trial and error is necessary, amateur mistakes can hurt your return on investment. 

Review Case Studies

Ask each marketing consultant you’re considering to provide case studies and client testimonials. Review case studies specific to the services you need.

For example, how much website traffic did they generate from search engine marketing strategies like SEO and paid advertising? How long did it take the marketing consultant to accomplish their client’s goals? Reviewing case studies can help you determine if the agency is capable of meeting your needs. 

If they don’t have proof of their successes, don’t take their word for it. Instead, read over the testimonials and client reviews they provide. Try to speak with two or three of their current clients if you can.

Ask the clients if they’re satisfied with the services they received. Consider asking the clients if they encountered any problems, too.

If they did, determine how the marketing agency fixed the issue. Look for an agency that prioritizes their clients. 

Discuss Process

Before making any final decisions, ask each agency about their work process.

They shouldn’t develop your marketing campaigns without researching your audience, competitors, and industry first. This research can help them develop a more effective campaign from the start.

If you’re interested in services like SEO or paid advertising, they should gather keyword research, too. 

The agency should also take the time to learn your goals. If they don’t consider your goals, they won’t customize your marketing strategy accordingly. Don’t choose a marketing agency that uses a cookie-cutter approach.

Determine how the agency tracks their progress, too. What KPIs will they track once your campaigns go live? Ask if they intend to send you regular reports while your campaigns are live.

Compare Prices

Ask more than one marketing consultant in Sydney for an itemized list of the services they offer. Comparing consulting costs can help you recognize the industry average. If one agency’s pricing is too high or low, determine why that is.

Ask each agency for a copy of their contract as well. Make sure to review their cancellation fees before signing.

Don’t choose the cheapest agency available. Chances are, you’ll get what you pay for. Instead, review your notes to choose a consultant who can help your business grow.

Choose a Marketing Consultant in Sydney Today

Don’t rush to choose a marketing consultant without gathering the necessary research first. Instead, use these tips to learn more about your options for consultants. Then, choose an experienced expert who can help you accomplish your goals. 

With these tips, you can find the right marketing team for the job!

Eager to get started? We can help your business grow. 

Contact us today for your free digital marketing strategy session.

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