There are currently more than 5.1 million internet users worldwide, and that number is constantly growing.
The internet has changed the world, and it has become an integral part of almost all businesses. If you don’t have a strong online presence, you won’t be able to keep up with the competition. Professional SEO services can help to optimize your website and help you achieve your business goals.
In this guide, we’ll cover 8 of the top reasons to partner with an SEO agency. Keep reading for more.
1. Take Advantage of Specialist Knowledge
SEO (search engine optimization) has become incredibly important in recent years. While the basic concept isn’t too complex, being able to implement it effectively is no small task.
A good understanding of SEO practices takes a lot of training and experience. When partnering with an SEO agency, you’ll get assistance from industry experts. They’ll be able to offer guidance and advice based on the knowledge they’ve gained in the industry.
At a basic level, the main goal of SEO is to obtain increased organic traffic. SEO professionals don’t stop here and will be able to help you gain more leads, increase conversion rates, improve engagements, build stronger relationships, and more.
They’ll use various advanced tools and techniques to analyze the current SEO performance of your website. From here, they’ll make a range of improvements to ultimately make your site more fit for purpose.
2. Improve the User Experience Your Website Offers
There are plenty of other options for all kinds of products and services, so it won’t take much to push potential customers toward your competitors. After visiting a website, 88% of users won’t return if they’re disappointed with the user experience.
An SEO agency can help you improve the UE of your site. They can track metrics like time on site and bounce rates to determine how people are interacting with your website. This will highlight areas that require improvement, helping you to beat out the competition.
3. Stay in Touch With Search Engine Algorithm Updates
Google (as well as other search engines) are always updating their algorithms. Ensuring you keep up with these will help your website stay at the top of SERPs (search engine results pages).
As it stands, Google uses more than 200 metrics to determine search engine rankings. As these change, so too will your search engine ranking.
If you don’t have a good understanding of what these algorithms are or how they work, your site could quickly fall down the ranks. An SEO professional will be able to make sure your site stays optimized based on current algorithms, helping to keep a good amount of traffic flowing into your site.
4. Expand Your Online Presence
You want your company website to get noticed, and ranking higher will have a huge impact on this. Bear in mind that it won’t just be potential customers noticing your brand, but other professionals in your industry.
When other professionals are conducting research or looking for websites to link to, they’ll typically go with sites that rank higher in search engine results. Being at the top will result in many more sites linking back to yours, helping get a lot more eyes on your brand.
5. Make Your Brand More Recognizable
Brand recognition is beneficial for any business. When people recognize your logo anywhere they see it, you’ll know you’ve succeeded.
For many businesses, this begins with local SEO. An SEO agency can make your brand more visible, starting by optimizing your website.
They’ll also help highlight your company in online directories. Users may visit these when looking for a specific service, and having a good presence in them will show your company is legitimate and can be trusted.
Social media is more important than ever. An SEO professional will be able to determine which platforms are best suited for your brand and can help devise an effective social media marketing strategy. You may be able to use video marketing platforms in a similar way.
6. Boost Your Mobile Presence
As mobile devices have improved, people have begun using them more than desktop computers. Mobile devices now account for 60.6% of all web traffic. This isn’t something to be ignored, and an SEO agency can help.
They’ll ensure your website is optimized for mobile devices. Your social media strategy will have an impact here too, and they may even be able to advise on app development if it’s suitable for your business.
7. Generate More Leads
Leads and sales are ultimately what you’re aiming for. Tracking SEO metrics will help you see how effective your strategy is so you can make improvements.
You’ll also be able to follow up on potential leads using things like email marketing to secure more conversions.
8. Attain Measurable and Sustainable Success
Tracking metrics is vital for success in the online space. An SEO professional can monitor a wide range of metrics using different tools to see how well your strategy is working. Some of the metrics they’ll likely track include:
- Organic traffic
- Click-through rate
- Exit rate
- Top keywords ranked
- Core web vitals
- Page load time
- Pages per session
- Time on page
By monitoring and analyzing these metrics, they’ll be able to determine where your strategy is strongest and where it’s weakest. You can then make important decisions to obtain better results.
Finding a Reliable SEO Agency
Your SEO strategy will have a huge impact on the success of your business. It’s important to always keep track of things and constantly adapt your strategy to stay on top of your goals.
Rachelle Sassine is a next-level SEO agency based in Sydney. We offer a range of online services that can help you achieve your business goals. Take a look at our services page to find out more.