marketing consultant sydney

Marketing Consultant Sydney: How to Start Affiliate Marketing

Did you know that the affiliate marketing industry is worth about $12 billion? It is only expected to grow from there.

As the digital marketing world becomes more and more of the main marketing field, more companies are going to dip their toes into affiliate marketing. This can be an extremely easy way for companies to spread awareness about who they are by outsourcing as well as help others make money. And the best part is that you can be one making money from this type of marketing.

If you are interested in becoming an affiliate marketer, you will want to keep reading for the marketing tips that we have below. You may also want to consider hiring a marketing consultant in Sydney.

What Is Affiliate Marketing?

Affiliate marketing is a type of marketing that promotes a different company or brand’s products and services and not your own.

Typically, people do this because it will bring in money for you when you earn a commission based on an affiliate link. This is usually a specific percentage of the sale.

So how does this work?

The company will give you an affiliate link. You will put that link wherever you can to promote it. When someone clicks on the link and purchases something, you will be the affiliate who receives the commission. 

Steps for Starting as an Affiliate Marketer

While you may think you can start researching companies and get a bunch of links to promote to gain money, it is much more complicated than that. There are steps you have to take to strategically become an affiliate marketer.

1. Niche Down

One of the first things that you need to do is decide on a niche. You need to have a specific targeted market in order for a company to want to work with you. Otherwise, there is no guarantee that the brands and companies you’re promoting actually resonate with the people who follow you.

To do this, you can pick something that you are passionate about, something that you know does not have a competitive market, or something that you are commonly asked questions about.

2. Select Your Platforms

There are many different platforms that you can use to be an affiliate marketer. For instance, if you want to focus on Instagram, you can use the link in the bio to put all of your links. If you want to focus on a blog or a website, you can easily incorporate links throughout the content that you post on your website.

However, whatever platform you decide to use, you want to make sure that you are not spamming your audience or your readers with a ton of links. They should only be incorporated naturally with the content that you are posting.

3. Research Programs

Before you start joining programs, you will have to start doing research to see which companies and brands have affiliate marketing programs within your niche. Once you do this, you need to do individual research to see how the program works.

A lot of times, there are different commission structures that you need to be aware of. For instance, some companies are going to have low commission because they are high-volume links. Other companies are going to be high commission but have a lower volume of commission coming in.

Having a mix of these different programs will ensure that you are always bringing in commission but in different ways.

Before you decide on a specific program, you also need to make sure that the brand has a reputable following so that you do not waste your time. You also want to make sure that the brand is aligned with your own or else you will also be wasting your time as the target market is not yours.

4. Post Content

Once you join a program or multiple programs, it is on you to make the content that will resonate with your audience. If you are not posting anything, you can expect to receive nothing in return.

However, the concept that you post should be valuable and resonate with your audience. If it does not, you take the risk of them never buying anything from the link.

When you post content, it is important that you are crossed promoting. For instance, if you have a link on your blog post, you can easily post a photo on Instagram driving traffic to that specific blog post. This means that you will have more people going to see the actual links where they are posted.

5. Hire Help

When you run a business, it can be really hard to stay on top of every task that you have. If affiliate marketing is one of the tasks that you want to focus on, it can be helpful to hire help. A marketing consultant knows exactly what they’re doing because they have specific knowledge in the field.

By hiring someone with this unique knowledge, you know that your marketing will most likely be more successful. 

Hire a Marketing Consultant in Sydney

If you are interested in affiliate marketing, you now know some of the most important steps to take to become an affiliate marketer. One of those steps is to hire a marketing consultant in Sydney.

This will not only help you get started, but it will also help you remain on top of the trends in the industry. If you are ready to blow the affiliate marketing world out of the water, then you should contact us today at Rachelle Sassine Consulting.

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