Web Design Agency
THE HUB OF YOUR ONLINE STRATEGY
What does your website say about your company? It’s often the first impression your customers will form about your business. You have one shot and realistically about 15 seconds to make an impact and to encourage your visitors to engage you. Sounds easy enough right?!
What's a Website's Purpose Nowadays?
We are often asked how relevant websites are with the onset of social media sites, directory listings and other platforms such as Google My Business. The simple answer… It’s the one location online that you have 100% control over. You own the website, the messaging, the content and everything in between. A good website will work for you around the clock to inform, engage and interact with your customers. It should be considered your #1 employee. It doesn’t take holidays, never calls in sick and can serve hundreds of customers simultaneously.
The specific purpose of your website will vary and it should be designed to serve your business goals and strategy. It may be a simple informational website, often called a ‘brochure website’, an online shop, donations platform, membership site or just an online area for you to publish unique articles or host your videos. Once the purpose is defined, the website can be crafted to ensure alignment and most importantly results.
Did you know that more than 30% of the worlds websites are made by using the WordPress platform? This is largely due to an active community and a huge library of ‘plugins’. These plugins add specific features to your site, such as ecommerce, online forms or social sharing options. We are BIG FANS of WordPress!
Where Do I Start?
It can be daunting to create a website from effectively a blank canvas. We get it. This is where a solid process is worth its weight in gold. We will guide you through our 3 step process to scope out your requirements and to craft a plan of attack. We will explore your business model, target audience, current marketing activity and any successes (or failures) to date. This benchmark of knowledge will enable us to truly partner with you and plan out your website design agency and development process.
We also partner with leading agencies on our website building projects. They will be present during the early formative stages of brain storming and strategy development, right through to the design, development and launch phases. We have done this many times before and although every business has its unique requirements, our approach is tried, testing and works.
How Much Does a Website Cost?
The answer to this depends on a number of factors, to name a few;
- Your business and website goals
- The size of your website, mainly how many pages it needs
- How complete your branding is
- Your online competition, the more competition the more you need to budget to make an impression
As a consultant, we can start by discussing your project. In terms of cost, I want you to think of it as an investment. We partner with agencies that deliver varied solutions based on your unique requirements. Once we have an idea of your direction, we will loop in a specialist for your industry and budget expectations.
If you have any questions or concerns, feel free to get in touch; I would love to hear from you!
What if I already have a Website?
Awesome! Congratulations. Our first step will be to review your websites performance and to identify any quick wins. We will share these with you and can also recommend some design and development agencies to implement them as needed. If your website is built on WordPress, we always recommend you check out the Webtrack offering. They host, maintain and support WordPress websites and are secret weapon of ours.
From time-to-time it may be more efficient to rebuild your site if it needs a significant amount of work, is in need of a refresh or has been hacked/compromised in some way. We have dealt with all of the above and are well positioned to advise you on the best course of action.
Can You Teach Me to Make Content Updates?
Yes I can! Particularly if your website design agency has been built on one of the more popular platforms such as WordPress, Square Space, Wix or Joomla. We encourage our clients to keep a steady flow of new content to your website. It’s a key component of any good SEO strategy and great for customer engagement.